About us

Hiroia, an innovative subsidiary invested in by Hario, specializes in smart coffee equipment. By combining advanced Internet of Things (IoT) technology with traditional hand-brewing craftsmanship, it brings you an unprecedented coffee experience with consistent great taste.

Our Values


Not only connecting our products to a virtual world, we also pursue deeper and more meaningful connections with our customers. Some of the deepest and most inspiring connections were made over a good cup of coffee.


Always delivering on our promises. Making sure we consistently innovate, provide the best customer service and help create the best cup of coffee every time.


Learning is driven by curiosity, fueled by experimentation and can lead to new discoveries. This helps us develop new ways to benefit our customers and their learning experience with us.


SAMANTHA is an essential tool we designed for coffee professionals that seek to increase their performance while optimizing their consistency. JIMMY is also a crucial component of our tool kit, which adds versatility to the user's workflow while maximizing their efficiency